Why I <3 tech

Yes, I’m getting my geeky side on;)  But don’t worry, this is not about tech “stuff” or  1´s and 0´s. This is about what technology can do as a good for mankind and impact our lives in a positive and magical way.

Many see technology as a distraction instead of how it actually is a disruption that improves our lives. As all fun things it can also be used in a non-positive context of course, but that is not the focus of this blog article.  The objective of this blog article is to make you love technology too.

Technology is such a big part of our lives now and will continue to play an even bigger part in our future lives. It enables us to communicate with our loved ones across the globe just as easy as we can broadcast our message to a world of strangers.  It helps you monitor and improve your health, keeps track of your daily schedule, it increases the efficiency of your work, it simplifies your grocery shopping, and keeps your car and house secure and updated. But how can it actually improve YOU?  Let´s start with the most familiar; your daily activity. Whether you have a FitBit on your wrist or use the iPhone integrated health app you are now aware how much you move in a day. If you work out on a regular basis you are probably aware of your different pulse levels and calories burned during your workout. If you have any health issues where you need to keep track of what and when you eat and drink, an app on your smartphone might be very useful as well.

But what about your mental health? Maybe you don’t address your mental health at all? Exercise  strengthens your mental health, so does taking breaks, breathing and enjoying life. But do you make sure your mind performs to the best of it´s ability ? And do you take care of your mind the same way you take care of your phone, your mac, your car or your house? Ancient techniques to improve mental health can now of course be find in apps on your phone through guided meditation and yoga apps. With a meditation app on your phone it is to get started or keep up your daily ritual anywhere. But what really is innovating within mental health in 2016 is how technology can be used to promote mental health wellness and treat mental health issues. A great new example is the app Pacifica which is a self-help resource for anxiety. Pacifica incorporates principles of cognitive behavioral therapy, relaxation and wellness to break the cycle of anxiety.

Another more sophisticated technological device for home use to help treat depression, anxiety and insomnia is the Fisher Wallace Stimulator. It let’s you sit at home and engage in neurostimulation therapy. This may be a future substitute to prescription pills.

These are just a few examples of how far technology innovation has come in the medical field. But how can we make sure that these innovation are available to everyone? One part of the solution is of course to make sure that health personnel everywhere get the best training possible. In April 2016 the first ever cancer surgery was broadcasted live in Virtual Reality, which enabled medical students to get a much “closer” look into the surgery procedure than if they had actually been in the same room as the doctor and patient.

Then combine this type of VR with hologram and 3D printing and you have the next level of medical training and surgery.  Already there are neurosurgeons have operated 3D printed parts to use in the human skull! (If you have an particular interest in this, watch this TEDx talk where it is all explained: https://www.youtube.com/watch?v=_9J9ApJZdbI)

So my point is that technology plays such a big part in our lives, has such an impact, and the opportunities seems to be endless. You can use it to improve your life and professionals can use it to sustain or further enhance your quality of life.  And that is why I love technology. I will leave you with this heartfelt story




Your passion!

Passion is defined by the Oxford dictionaries as as an intense desire or enthusiasm for something.

Do you know what your passion is? Or passions are? Can you say it out loud?  If you don`t know what your passion is – you need to find out. Not because you should quit everything you know and go chase/pursue/follow it, but because without it; does life really make sense?

If you don`t believe you have a passion, or several, read the definition at the top one more time. Or a more impactful exercise; imagine someone telling you that you can never do that thing ever again. How does it make you feel?

You might be passionate about gardening, working out, travelling, books, science, cooking, football, making art, teaching, learning, sales, fashion, writing, fixing cars or in what ever business field  you are in.

Your passion is what drives you, it drives you to be in a passionate state, and that passionate state often lead to happiness. And sometimes it is the result of being able to do, or take part in, several of the things you are passionate about that makes you happy. Maybe you do have a passion that makes you happy – but you don`t recognize it because you haven`t  defined it? You don`t need to define it, but if you do you will appreciate it more.

I`m passionate about many things, I often find myself in passionate state of mind whilst doing a lot of things that I probably would not define as things I have an intense desire or enthusiasm for. But one of the things I am really passionate about is storytelling, in general, and the art of marketing. And when a story comes together like the one I am sharing with you today, it`s just a fantastic work of art! And I just want to discuss it , watch it over and over and share it with everybody!

One on One

How different generations  communicate and how we as marketers can be a part of that conversation are questions that seems to stand the test of time. There are of course the demographic variables to take into consideration as the world of communication and the world we live in interconnect. But no matter where your customers live, how they communicate and how they approach different products and brands (or don`t), there is always something to be learned from it.

What I find interesting now is what differs the most from the part of the world that I live in; which is China.

With the great firewall of China blocking facebook, Instagram, Snapchat and Twitter it is no wonder that WeChat has become the Chinese populations “everything”. The innovation in WeChat is still impressive though and the rest of the world should pay close attention to the service they provide within the app. This is an app that has 570 million daily users and it is not just a chat app, it is your mobile wallet, your daily news provider, your blog platform, and might even be your recruitment platform soon as they have a LinkedIn integration as well. Apps like Whatsapp pale in comparison to the services available for WeChat`s audience in China.

Media and brands are now finding their way in to take part in the conversation with their target audience in an app that is such a big part of this populations life. As for most social media channels the individual is very much the hart of the conversation, and to just set up an account for an official media publisher within WeChat is likely to not have as strong of impact or influence as an individual voice has.

Some publishers recognizes this by encouraging their reporters to set up their own public accounts on WeChat sponsored by their publisher employer. This way the news are communicated in a personal way and not only in a “texted” version from mass media content.

KLM is one of the brands that has started their conversations with their Chinese customers on WeChat, and by integrating this platform into their CRM system they can use this channel more efficiently based on previous interactions with their customers on other platforms. KLM take their social media seriously and believe that they can serve their client best `where ever they are` .

Outside China we are more familiar with WhatsApp, which now has 1 Billions users. KLM are of course using the popular WhatsApp chat app as well in their social media mix. At Schiphol airport in Amsterdam you can now rebook your cancelled flight via WhatsApp, so you don`t have to stand in line at the service desk should your flight be cancelled due to an ash cloud or earthquake. A service that might be more useful on a frequent basis is how the Starwood Hotel Group use WhatsApp to communicate with the guests staying in their hotels. At the W Hotel in Doha you can ask the Guest services/ Concierge/W Insider for a wake up call, dinner reservations, room service, butler assistance, dry cleaning and more.

This of course opens up to new expectations in how your audience will demand that you are accessible to them. Whatsapp, Faceboook Messenger, Viber, and the likes of them, can prove to be a vital step in how you build customer loyalty when your audience`s phone is glued to their hands. And for the travel industry it is also an excuse to make communication easy in a world where no traveller really needs them anymore unless something goes wrong.

We as marketers and/or publishers now need to carefully take part in this conversation, and to quote Marissa Meyer about Tumblr ” promise not to fuck it up”.

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(Researching for this article I used my own experience and the following sources: Tech in Asia, Fusion.com, KLM, and Cmo.com)

The Digital Expats

Digital expats, definition by yours truly:

The digital expats are the new breed of expats; we are a culmination of digital nomads and the traditional expats. We do not consider ourselves true digital nomads as we do not travel as often as they do, and we do prefer a fixed base, often in an exotic location though. We do not consider ourselves traditional expats as the majority of us are self-employed and/or entrepreneurs, and not shipped out by an employer in our home country. We decided it was time we got our own name.

More and more people are trying their hand at entrepreneurship and/or working freelance. Being employed may seem less secure than before, being your own boss does not mean less work but work when and how you want,  the digital economy opens up to so many opportunities, and time is the new currency. I can`t really continue without quoting the cliché “life is too short” ; is a 100 years even enough for all we want to accomplish?

The technology enables us to communicate and work from almost any location across the globe. Thanks to internet everywhere, the smartphone, mac /pc, Skype, Slack, Squarespace, WordPress, gmail, Upwork.com, social media (I could go on, but I think I made my point), we can basically work from anywhere.

Here in Ibiza we are now quite a large growing community of digital expats. Who knew that this beautiful island, best known as the worlds best party island, actually inhabits freelancers and entrepreneurs from all over the world? When I ask people why they chose Ibiza, most of them say that they wanted somewhere beautiful, with a nice climate, good vibes, and the majority of them had visited Ibiza before and the island made a lasting impression on them. It is all about quality of life, no matter where you choose to venture out to.

So how do we actually manage to work from here?

  • Try to do more of the work you are passionate about and less of what you care less about. Congratulations, you will now actually love working!
  • Have a dose of discipline; set up a schedule, set up a budget
  • Use technology do make your tasks and your overall work easier
  • Set up a nice home office or rent a desk at a shared office space
  • Be responsible for your own learning, in general and within your field; you would be surprised of how much you can learn online; free online courses, university courses and degrees (coursera), video streams from conferences all over the world, TEDtalks, mentors, free online training in how to do anything, take a language course, you should be learning something all the time.
  • Find people like you! Do your research, you are definitely not alone.
  • Join co-working days. In Ibiza we meet once a month to share a work space for the day. We work from 10-18, and then have after work drinks. Congratulations, you now have colleagues!
    • (Co-working offices are available all over the world, check it out next time you are out travelling).
  • Find the motivating factor in your new life; in my spare time I get to go dancing, in my spare time I get to go to the beach, kite surf, play tennis etc, in my spare time I will meet up with my friends, in my spare time I will learn the local language, this evening I will see the beautiful sunset.
  • And when you wish to see your family, friends or clients – they are only a flight (or two) away.

Are you curious about the digital expat life in Ibiza? Thought so, take a look:


If you are not quite ready to take the plunge and be a digital expat, you can test it out by doing a workation  – a combination of work, vacation mixed with all kinds of fun activities. Take a look at this exotic opportunity: http://www.doawesomesh.it/snowmads




Emotional content in marketing

Super bowl is coming up, and what I am excited to see of course are the new commercials! So while we wait, here are a few of my favorite commercials. Enjoy!

Research studies have shown that adding emotions to a brands marketing communication can mean a higher level of economic success. Emotional content will likely have a higher success rate than rational or rational and emotional combined.
These are just a few of the commercials I really like, which has emotional content, and they play on different emotions in order to get the message about their brand and product across without actually showing you the product (in most cases).

Today is what matters

Every person alive have something to be grateful for. Do not feel bad about all the things you did not do in a year, think about all the things you did do this year. Start with the little things and your thoughts will grow from there. This year I am grateful that I decided to smile more and chose happiness.

I am also grateful that I built up the courage to make some big changes this year; quit my job, move to another country, setting up a freelance business. But every change does not have to be big in order to have an effect; today decide to smile more and notice what a difference it makes to you and the people around you.

When we enter a new year we all think that this is the one day we all can make a change. Truth is that what we do today is what matters most, which means that you have a fresh start every single day of the year. So start today, and tomorrow, and the next day.

To keep focused and on the right path  I find these guidelines useful and hope you will to:

  • Follow your passion
  • Do more of what you love
  • Stop caring about what other people think
  • Learn to let go
  • Don’t have one goal – have many goals, small and big bold!

Have a great day, a great start, and a happy new year!


Why I love Ibiza life

Inspired by the blog post from the IbizaInside blog about reasons to live in Ibiza, here are my top ten reasons why I love to live in Ibiza:
1.  The chill lifestyle
You just ease into the flow of the island. From my perspective it means people here are more relaxed, have more time, less stress, enjoy the small talk with the neighbours and, and the climate allows for quality time outside with your friends and family.
2.The Energy
Ibiza is beautiful but so are many other places in the world. What makes Ibiza special is the islands energy. You may not be able to pick up on that if you are only here for a party-binge holiday, but if you are able to visit the island for some relaxing you-time it will truly speak to you.
3.The Island life summer vs winter 
If you live in Ibiza all year you get the best of both worlds. During summer you get to spend time at sea, at the fantastic beaches and beach restaurants, experience some of the best music and parties in the world, meet a lot of interesting and eccentric people from all over the world, and more restaurants than you will ever have time for are available all over the island. In the winter it is quite the opposite. Many beach restaurants are still open but compared to summer there are no tourists, you can find beaches where you will be all alone, you spend more time chilling over dinner and some wine than partying, you can still be outside in the sunshine having lunch, and exercise outside.
4. The international community
Ibiza is home to people from all over the world, and hence you connect and get friends from all over the world.  There are  the local Ibicencos, Spanish mainland movers, a large Dutch community, the Italians, the Brits, and many more.
5. People here try harder not to judge
You like the “hippie” lifestyle? That´s cool
You like high end parties? That´s cool
You like to dress out/up? That´s cool
Ibiza and it’s people have an open mind.
6. The cuisine 
All though most people don´t move to the island for the food. Once you live here you start to experience all the islands food delights. You have the local “bullit de peix”, pintxos, tapas, and all kinds of seafood, combined with high quality international cuisine such as Italian, Japanese, Thai, and Mediterranean menus. And on the rise a variety of vegan, vegetarian, organic, and just plain healthy  food options. Restaurants are too many to mention but there is everything from pop up fish shacks right on the beach to the most expensive restaurant in the world, and everything in between.
7. Being outdoors all year round
With an average of about 300 sunshine days you can do your favorite activity outside most days.
8. The Music
Original House music, disco, techno, dance, chill house, progressive house, dubstep, underground, EDM aka “commercial” , 80s, rock and even traditional Spanish music. There is something for everyone, you just need to know where to look, & hear;)
9. Sunrise and sunset
Magnificent sunrises and sunsets, all year. Wether you experience them on your own, take part in the ritual-like sessions with hippie-drummers, do yoga or meditation – the experience, or as you walk out of the club – the experience will always make you smile, make you a little happier and give you peace of mind.
10. Formentera
Our neighbor island is just a boat ride away and is a little piece of the caribbean with amazing beaches, crystal clear waters, and peaceful as if time stood still.
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