Emotional content in marketing

Super bowl is coming up, and what I am excited to see of course are the new commercials! So while we wait, here are a few of my favorite commercials. Enjoy!

Research studies have shown that adding emotions to a brands marketing communication can mean a higher level of economic success. Emotional content will likely have a higher success rate than rational or rational and emotional combined.
These are just a few of the commercials I really like, which has emotional content, and they play on different emotions in order to get the message about their brand and product across without actually showing you the product (in most cases).