Super Bowl LI – great stories

Super Bowl ads this year were all about being relevant and putting the brands stories in context. The best stories told were about equality, and reflecting the times we are in.

Here are my favorite stories from SB51:

“Together is beautiful” Coca Cola

 

“Get a safe ride home, that´s the best play” Tostitos

 

“We may have our differences, but recognise that there is more that unites us” NFL

 

“The will to succeed is always welcome here” 84lumber.com

 

“Progress is for everyone” Audi USA

 

An old iconic brand like Tiffany show they are not afraid of change and diversity by connecting Lady Gaga to their story

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Emotional content in marketing

Super bowl is coming up, and what I am excited to see of course are the new commercials! So while we wait, here are a few of my favorite commercials. Enjoy!

Research studies have shown that adding emotions to a brands marketing communication can mean a higher level of economic success. Emotional content will likely have a higher success rate than rational or rational and emotional combined.
These are just a few of the commercials I really like, which has emotional content, and they play on different emotions in order to get the message about their brand and product across without actually showing you the product (in most cases).